Innovation is the most important driving force for the continuous development of the food industry in Huai’an. Traditionally, we develop food industry with planting, processing, and tourism. Recently, by exploring new combinations with design, film and literature, we have seen synergies in it.
We have invested in the film Kung Food which is a combination of animation design and food to spread cuisine culture. 165 series of Kung Food have been played and covered 22 countries and regions.
With the combination of film, food, design and literature, the literary masterpiece Journey to the West was made into a film Monkey King-Hero Is Back to reflect Huai’an food and culture.
Xuyi Crayfish Group invested in the film My Kitchen Lover, which integrated Xuyi Crayfish with film. It is the first love comedy of food in China. A small crayfish vividly demonstrates the vast space of cross-field integration.
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